Yesterday, we hopped over to Soho for the Matchbook Magazine launch party at the Coach Store. ...You can view pictures from the event HERE.
Matchbook Magazine, an online monthly lifestyle magazine was launched in January 2011. They cover it all from fashion, decor, the arts, travel and culture. "From lipstick to letterpress, gelato to grosgrain, and Paris to Peru, consider us your field guide to a charmed life." They seek to inspire women across the world to create a life they adore. Matchbook Magazine states that "the Matchbook Girl..", "views the world through Rose Colored Glasses" (love the reference to Kelly Rowland's song!) and is pretty much the everyday girl, like you and me with certain quirks.
The three creative minds behind the magazine are Katie Armour: co-founder and editorial director; Jane Lilly Warren: co-founder and creative director; and Fallon Hogerty: associate editor.
Follow them on twitter
Friend them on Facebook
Let the mingling begin
Trois Femmes needs this, "Madison Embossed Python Large Shoulder Bag (on right)
Blazer anyone?
So much to choose from! 
Shirl & Rae rocking their COACH prizes
Shirl & Sherr with their COACH bags
Tweeting Away
Matchbook Mag Launch
Matchbook Mag Business Card
Master Artisan on hand to show how a COACH bag is made
Can you find the POPPY pieces?*trois femmes
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